Hi, I'm Ryan Lee and the founder of REWIND.
While REWIND is a fun company with a retro spin that never takes ourselves too seriously.. we started with on a more serious note.
It began about 6 years ago when my weight started to balloon to almost 200 pounds - which is 35 pounds heavier than my usual weight.
And suddenly, one morning, my hands and feet hurt. A lot. So much pain I could barely walk or open a bottle. Along with extreme exhaustion.. I found myself fighting to keep my eyes open during the day.
After going to over a dozen health care professional (general practitioners, physical therapists, chiropractors, orthopedic docs and even accupuncturists), I was finally given the diagnosis from a rheumatologist.
"You have an autoimmune disorder", the doctor said matter-of-factly, "called psoriatic arthritis".
Huh? How can this happen? I thought to myself.
I was a former captain of my college track team. A well-known fitness professional, author of health books, and even on the Men's Fitness magazine "training team".
"Ok doc, what do I do?" I asked.
"Well, we've gotta get you on CHEMO", he said.
Ummm.... WTF is the first thing that came to my mind.
I asked since autoimmune is basically inflammation, can't a change in stress and diet help fix it?
"NO!", he said, "You need drugs to kill all those cells. But you can try stuff on your own and come back when you're ready to begin chemo".
I never returned.
Because from that day on, I went on a mission to transform my health... WITHOUT drugs and the harmful side effects.
WIN THE MORNING
The first thing I did was simplify my nutrition. And I knew the key was to "win the morning".
If you start the day off on the right foot, everything else falls into place much easier.
And since I have four kids - my first meal had to be fast. Really fast.
So I focused on nutrition and protein bars - and I tried 'em all. And while there were some good ones, most had a big drawback..
Protein Bars: filled with artificial sweeteners and to keep their sugar count low - they filled it with sugar alcohol. Plus their protein source is usually whey - which has dairy (a big cause of inflammation and bloating)
Fruit Bars: these were better but often loaded with sugar and almost no protein.
Green Bars: again, almost no protein. Plus.. every one I taste felt like I was eating freshly mowed lawn.
INTRODUCING THE REWIND SUPERBAR
So I went on a mission to create my own perfect bar.
Something with good non-dairy protein. Cell healthy greens. Anti-aging fruits. And lots of good fiber to keep me full.
The Rewind Superbar.. the world's first all-in-one superbar.
And now.. the story begins..